INDIGO CLASSICは、日本の土と手仕事から生まれるファクトリーブランドです。私たちは畑で藍を育て、蒅（すくも）を仕込み、染め、縫い上げるまでを一貫して行います。服づくりの起点を“素材の素性”に置くことで、工程の一つひとつに責任を持ち、見通しのよいものづくりを選んでいます。

藍は伝統でありながら、色そのものは驚くほど現代的です。私たちは「藍染らしくない藍染」をテーマに、過度な装飾をそぎ落とし、静けさとモードが同居する佇まいをめざします。輪郭の美しさ、空気を含む余白、肌と布が触れ合う確かな感触。日常に自然に馴染み、ふとした瞬間に品が立つ服であること。

設計の中心にあるのは、“10年着られる、そして10年着たいと思える”という基準です。縫製仕様や負荷のかかる部位の設計、洗濯に耐える素材選定まで、長く着る前提で決めています。色は育ち、風合いは重なり、時間そのものが価値へと変わる——そんな前提でつくります。

染色は小さな単位で丁寧に。藍甕の機嫌を毎日見極め、必要以上に重ねない。ムラも偶然も、その人だけの表情になるように受け止めます。できあがるまでの足跡はできるだけ透明に、永く楽しむためのケア方法も率直にお伝えします。

INDIGO CLASSICは、工場であり、ブランドでもあります。効率より精度を、量より質を。つくる責任と、着るよろこびがまっすぐにつながる関係を、藍という媒介を通して育てていきます。

袖を通すたび、静かな確信が一枚宿る。今日の気分にすっと馴染み、気づけば“いつもの一着”になっていく。私たちは、そんな日常の定番をお届けします。
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INDIGO CLASSIC is a Japanese factory brand that emphasizes traditional craftsmanship and the entire production process. From growing indigo plants to fermenting sukumo, dyeing fabrics, and sewing garments, every step is carefully managed. The brand prioritizes the integrity of the materials used and maintains transparency throughout the manufacturing stages.

While indigo has a rich historical background, its color continues to have a contemporary appeal. The brand’s concept focuses on creating “indigo that doesn’t feel like indigo” by minimizing unnecessary decoration and designing clothing that combines simplicity with subtle avant-garde elements. Their pieces feature clear silhouettes, comfortable space, and a tactile fabric experience that fits naturally into everyday life while offering elegance in unique moments.

The central design principle is to produce clothing that lasts for ten years and remains desirable to wear over time. This includes careful sewing techniques, reinforcement of stress points, and selecting durable materials capable of withstanding repeated washing. Over time, the color deepens and texture changes, enhancing the garment’s value through aging.

Dyeing is conducted in small batches with close monitoring of the indigo vat’s condition each day. Unnecessary layering is avoided, allowing natural variations and irregularities to serve as unique characteristics for each wearer. The process is kept as transparent as possible, and detailed care instructions are provided to ensure the garments can be enjoyed for many years.

INDIGO CLASSIC operates both as a workshop and a brand, prioritizing precision over speed and quality over quantity. Through the use of indigo, the brand fosters a direct connection between responsible production and the enjoyment of wearing the garments.

Each garment is designed to offer a subtle sense of confidence when worn. Adaptable to your mood, it quickly becomes a preferred item in your wardrobe. This reflects the brand’s goal of creating timeless everyday essentials.